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Evaluation and Control for “Siplicity” Coffeehouse
Performance Standards and Measurements:

Sales Targets:

Aim to achieve $500,000 in sales within the first year, with a growth target of 15% annually.
Monitor sales weekly and monthly to track progress.
Customer Acquisition:

Set a goal to attract 100 new customers each month in the first three months.
Use surveys to assess customer satisfaction and gather feedback.
Customer Retention:

Aim for at least 30% of customers to sign up for the loyalty program within six months.
Track repeat visits and customer feedback to improve services.
Community Engagement:

Host at least one community event or collaboration each month.
Measure the number of partnerships with local businesses.
Operational Efficiency:

Monitor average customer wait times, aiming for under 5 minutes during peak hours.
Collect customer service ratings, targeting at least 90% positive feedback.
Corrective Actions:

Sales Performance:

If sales are below target, consider revising marketing strategies, offering special promotions, or introducing new menu items to attract customers.
Customer Feedback:

Analyze feedback for areas of improvement. If satisfaction ratings drop below 80%, implement staff training and adjust service protocols.
Operational Issues:

If wait times exceed the target, assess staff levels and efficiency. Consider hiring additional staff or refining operational processes.
Community Engagement:

If community event participation is low, gather feedback and adjust event themes. Increase marketing efforts to better promote these activities.
Financial Oversight:

If costs exceed the budget, review spending and identify areas for cost reduction, such as optimising inventory management.

1 answer

Evaluation and Control for “Siplicity” Coffeehouse

Performance Standards and Measurements:

  • Sales Targets:
    Achieve $500,000 in sales in the first year, growing 15% annually. Monitor sales weekly/monthly.

  • Customer Acquisition:
    Attract 100 new customers monthly for the first three months. Use surveys for customer feedback.

  • Customer Retention:
    Target 30% loyalty program sign-ups within six months. Track repeat visits and feedback for service improvement.

  • Community Engagement:
    Host one community event monthly and measure partnerships with local businesses.

  • Operational Efficiency:
    Aim for under 5-minute wait times during peak hours and at least 90% positive customer service ratings.

Corrective Actions:

  • Sales Performance:
    Revise marketing strategies or introduce promotions if sales are below target.

  • Customer Feedback:
    Implement staff training if satisfaction ratings drop below 80%.

  • Operational Issues:
    Assess staffing and processes if wait times exceed 5 minutes.

  • Community Engagement:
    Adjust event themes and increase marketing if participation in events is low.

  • Financial Oversight:
    Review and reduce spending if costs exceed the budget.