Project Plan Summary for “Siplicity” Coffeehouse
Ownership and Management:
- Parent Company: Restaurant Brands International Inc.
- Coffeehouse Name: Siplicity
- Owner/Manager: [Your Name]
- Staff Needed:
- Baristas (3-5)
- Kitchen Staff (2-3)
- Customer Service Representatives (2)
- Marketing Manager (part-time)
- Accountant (part-time)
- Advisors: Local business leaders or RBI members for guidance.
Activities:
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Market Research (Months 1-2):
- Analyze local coffee market and competitors.
- Identify local suppliers.
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Business Registration (Month 2):
- Obtain necessary permits and licenses.
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Location Acquisition & Renovation (Months 3-5):
- Purchase and renovate a Wendy's location to reflect “Siplicity” branding.
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Menu Development (Month 4):
- Collaborate with chefs to design a diverse menu.
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Hiring and Training (Months 5-6):
- Recruit staff and conduct training on service and product knowledge.
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Marketing Plan (Months 4-6):
- Utilize RBI resources for promotions; develop a website and app.
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Grand Opening (Month 7):
- Organize a community event with special promotions.
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Operational Review (Month 8 onward):
- Collect feedback and adapt services and menu as needed.
Timeline Overview:
| Activity | Timeline | |--------------------------|------------------| | Market Research | Months 1-2 | | Business Registration | Month 2 | | Renovation | Months 3-5 | | Menu Development | Month 4 | | Hire and Train Staff | Months 5-6 | | Marketing Plan | Months 4-6 | | Grand Opening | Month 7 | | Ongoing Review | Month 8 onward |
Financial Goals:
- Sales Target: $500,000 in the first year, with a targeted 15% growth rate.
- Cost Limit: Startup costs should not exceed 40% of first-year revenue.
- Financial Planning: Incorporate operational costs and future expenses.
Key Performance Indicators (KPIs):
- Customer Acquisition: Number of new customers within the first three months.
- Customer Retention: Percentage of returning customers and loyalty program sign-ups.
- Sales Tracking: Weekly and monthly sales figures to measure growth.
- Community Engagement: Number of hosted events and formed partnerships.
- Operational Efficiency: Average wait times and customer service ratings.