Executive Summary
Introduction: This project focuses on [Company Name], a leader in [Industry]. It highlights the company's legacy, market positioning, and future objectives.
Company Description and History: Founded in [Year], [Company Name] has grown from [Brief History/Origin] to become a key player in [Industry]. Its core values focus on [Core Values].
Mission Statement: "[Insert mission statement here]."
Location of Chosen Site: The chosen site is located at [Address], chosen due to [Reason].
Reason for Choosing This Company: [Company Name] was selected for its innovative approach to [Area of Interest], its consistent growth, and its commitment to [Values/Goals].
Situation Analysis
SWOT Analysis:
- Strengths: [List strengths, e.g., strong brand recognition, skilled workforce]
- Weaknesses: [List weaknesses, e.g., limited market share, high operational costs]
- Opportunities: [List opportunities, e.g., expansion into new markets, emerging technologies]
- Threats: [List threats, e.g., competition, economic downturns]
Objectives
Company's Mission: Expanding on the mission statement, [Company Name] aims to achieve [Summarize mission goals].
Marketing Goals: [Detail specific marketing targets, e.g., increase market share by X%]
Financial Goals: [Outline financial objectives, e.g., annual revenue increase, profit margins]
Marketing Strategies
Strategy 1: [Describe strategy, e.g., digital marketing, influencer partnerships]
Strategy 2: [Describe secondary strategy, e.g., traditional advertising, promotional events]
Positioning Strategy
Product Positioning: [Define how the product is perceived in the market, e.g., high-quality, affordable luxury].
Marketing Mix
Target Markets: Identify specific demographic and psychographic profiles of the desired customers. [E.g., Millennials aged 25-35, urban professionals].
Implementation
Organization: Outline the team structure for executing the strategies.
Activities: [List key activities to be implemented.]
Timetable: [Provide a timeline for specific activities, e.g., "Q1: Launch marketing campaign."]
Evaluation and Control
Performance Standards: Metrics for success, including sales growth, customer acquisition rates, etc.
Corrective Actions: Outline steps to take if performance standards are not met.
Citing Sources
Works Cited: Follow MLA format for citations. Here are a few examples:
- Author Last Name, First Name. Title of Book/Article. Publisher, Year.
- "Title of Webpage." Website Name, URL, Accessed Date.
*Note: Insert specific sources relevant to your project.
Images:
- Search for images using [Stock Image Sites such as Unsplash, Pexels, or Shutterstock]. Ensure they are relevant to your project.
- Cite images in your Works Cited section.
Final Steps
- Proofread for any grammatical or formatting errors.
- Ensure each section follows the required format and starts on a new page.
- Prepare for the presentation of your findings based on this outline.
Note
Be sure to adjust placeholders ([Company Name], [Year], etc.) with actual information pertaining to the company you're focusing on.