Project Proposal Outline for [Company Name]
Group Members:
- Member 1: [Name]
- Member 2: [Name]
- Member 3: [Name]
Title Page
- Company Name: [Company Name]
- Headquarters Address: [Company Headquarters Address]
Executive Summary
Introduction
This project explores [Company Name], a key player in the [industry name] sector. It outlines the company's history and current standing, focusing on [chosen site location].
Company History and Description
Founded in [Year], [Company Name] has established itself as a leader in [brief product/service description].
Mission Statement
[Company Mission Statement]
Location
The chosen site for this project is located at [chosen site address].
Reason for Choosing This Company
[One paragraph explaining the rationale for selecting this company, e.g., its innovative products, market positioning, or community impact.]
Situation Analysis
SWOT Analysis
- Strengths: [List strengths]
- Weaknesses: [List weaknesses]
- Opportunities: [List opportunities]
- Threats: [List threats]
Objectives
Mission Goals
[Detail the company's mission, marketing and financial goals.]
Marketing Strategies
Marketing Approaches
- Product Strategy: [Description]
- Promotional Strategy: [Description]
Positioning Strategy
Product Positioning
[Describe how the product will be perceived in the target market's mind.]
Marketing Mix
Target Markets
[Identify and describe target markets, including demographics and psychographics.]
Implementation
Organization and Activities
[List activities and roles]
Timetable
[Proposed timeline for activities]
Evaluation and Control
Performance Standards
[Define measurement metrics]
Corrective Actions
[Outline potential corrective actions if targets are not met]
Citing Sources
MLA Works Cited
- Author Last Name, First Name. Title of Book. Publisher, Year of Publication.
- "Title of Web Page." Website Name, URL. Accessed Day Month Year.
Images
- Use websites like Unsplash, Pexels, or Google Images for free licensed images. Include attribution in MLA format as needed (e.g., "Author Last Name, First Name. Title of Image. Website Name, Date uploaded.").
Tentative Outline of Assignments
- Member 1: Executive Summary and Situation Analysis
- Member 2: Objectives and Marketing Strategies
- Member 3: Implementation and Evaluation
Submission Requirements
Ensure the paper adheres to formatting guidelines, includes all sections, and is free from grammatical errors.
By following this outline, your project will be comprehensive and organized, meeting the assignment's requirements. Each section should be expanded with detailed insights, research, and analysis specific to your chosen company.