Executive Summary
Introduction: This project explores the marketing and business strategies for [Selected Company Name].
Company History and Description: [Provide a brief history of the parent company, including founding year, major milestones, and its industry].
Mission Statement: [Insert the official mission statement of the company].
Location of Chosen Site: [Insert the chosen site address, including rationale for choosing this location].
Reason for Choosing This Company: [One paragraph on why this company was selected, including its market influence, innovation, or personal interest].
Situation Analysis
SWOT Analysis:
- Strengths: [List 2-3 strengths]
- Weaknesses: [List 2-3 weaknesses]
- Opportunities: [List 2-3 opportunities]
- Threats: [List 2-3 threats]
Objectives
- Mission Goals: [Detail the mission and how it drives company decisions]
- Marketing Goals: [Outline marketing objectives to enhance brand visibility]
- Financial Goals: [Describe financial targets for revenue and profit growth]
Marketing Strategies
- Product Strategy: [Describe product offerings and unique features]
- Promotion Strategy: [Outline advertising and promotions planned]
Positioning Strategy
- Market Position: [Explain how the company wants consumers to perceive its product in relation to competitors]
Marketing Mix
- Target Markets: [Define target audience segments]
- Product, Price, Place, Promotion: [Briefly discuss each aspect of the marketing mix]
Implementation
Organization: [Define roles of group members and their responsibilities] Activities: [List major activities to execute the marketing strategy] Timetable: [Provide a timeline for implementation]
Evaluation and Control
Performance Standards: [Describe what metrics will be used to evaluate success] Corrective Actions: [Outline potential adjustments if objectives are not met]
Citing Sources (MLA Format)
Works Cited: [Include a list of sources with proper citations in MLA format]
Submission Requirements
Group Members: [List names of all members]
Company Headquarters: [Company name and address]
Mission Statement: [Company’s mission statement]
Chosen Site Address and Photographs: [Insert address and link to where images can be found, e.g., Google Images, Unsplash]
Tentative Outline of Assignments:
- Member 1: [Assignment]
- Member 2: [Assignment]
- Member 3: [Assignment]
Note on Sources for Images: You can find relevant images through these sources:
- Unsplash (free images): Unsplash.com
- Pexels (free images): Pexels.com
- Flickr (use the appropriate filters for non-copyrighted images): Flickr.com
Make sure to check the usage rights for each image accordingly.