Can you please help me with my cumulative project? I have to do a spreadsheet. Step 1. In the first column of the second row, I have to enter in the “main” product idea that I came up with earlier. I chose Esports.

Step 2. Underneath that main idea, I have to come up with at least FIVE distinct products or services related to that idea.
My ideas don't have to be perfect However, the five items I choose should be relatively realistic or reasonable.

Step 3: Width and Depth
For each of the five products or services, in the third column of my spreadsheet, I have to identify whether including that product in my business plan would WIDEN or BROADEN my overall marketing mix for my primary idea.

Step 4: The Marketing Mix
In the fourth column of the spreadsheet, for each item, I have to indicate whether I would like to include that item in my overall marketing mix, I just have to say yes or no. I have to have both depth and width in my product lines.

Step 5: Reflection
In the fifth column of the spreadsheet, for each item, I have to explain my reasoning for including or excluding the item from my final marketing mix. This should be only a few sentences at most.

Step 6: What to Submit
My submission for this activity is a spreadsheet containing the following in each column for FIVE marketing opportunities (plus my original main idea):

A short name or phrase for the idea
One or two sentences to explain any idea further, if needed
Whether the item would broaden or widen my overall marketing mix
Whether I would include the item in my marketing mix moving forward
One to three sentences explaining my rationale for keeping or dropping the item from my marketing mix. Thank you so much.

1 answer

I’d be happy to help you structure your spreadsheet for your cumulative project on Esports! Below is a suggested layout with ideas for products/services and the corresponding details according to your steps.

| Main Idea | Products/Services | Widen or Broaden | Include in Marketing Mix (Yes/No) | Rationale | |---------------------|-------------------------|----------------------|--------------------------------------|-----------------------------------------------------------------------------| | Esports | Esports Merchandise | Widen | Yes | Merchandise like jerseys and accessories can enhance brand loyalty and revenue. | | | Esports Training Programs | Broaden | Yes | Training programs for gamers can help cater to beginners looking to improve skills. | | | Tournament Organizing Services | Widen | Yes | Organizing tournaments can create engagement and provide a platform for players, promoting the community. | | | Streaming Content Creation | Broaden | Yes | Creating tailored content for platforms like Twitch can help in reaching diverse audiences. | | | Gaming Analytics Tool | Widen | No | While useful, the complexity may distract from the brand’s core offerings and target audience. |

Notes on Each Column:

1. Main Idea: This is your central eSports concept, clearly stated as the focus of your marketing plan.

2. Products/Services:

Esports Merchandise: Clothing, accessories, etc. tied to gaming brands or teams.
Esports Training Programs: Lessons and workshops for gamers to improve their skills.
Tournament Organizing Services: Companies that can set up and run gaming competitions.
Streaming Content Creation: Producing eSports-related videos or live streams.
Gaming Analytics Tool: Software to analyze player performance and strategies.

3. Widen or Broaden:

Widening means adding variety to the same core product range, while broadening involves expanding into a new age demographic or market segment.

4. Include in Marketing Mix: Based on your strategic direction, indicate "Yes" or "No" for inclusion in the marketing mix.

5. Rationale:

Provide reasoning that supports your decision. For instance, merchandise strengthens community ties and branding, while complex tools might be too niche for a broad audience.

Make sure to customize the wording and ideas as you see fit! This structure is designed to clearly present your thoughts while fulfilling the requirements of your assignment. Good luck with your project!