Can you please help me with this activity? Step 1. In this activity, I have to research both the sports and the entertainment markets to propose something to market for the rest of the course. I have to start with a focus on recent history and how it relates to today’s marketplace.

Question

it can be any modern history-making event, figure, development, or technology relevant to sports and entertainment marketing. This can include specific sports teams, athletes, artists/musicians, movies/television shows, video games, technologies, anything that could be marketed that’s related to sports or entertainment.
Step 2: A Place in Modern History
state how the event or idea etc. is tied to an older part of sports and entertainment history. I have to place the modern event in the overall historical context.
Finally, how does my event, idea, etc
impact the modern marketplace. Compare and contrast how the older event was marketed as a challenge or opportunity for marketing within the next few years.
My goals are to take any contemporary but historically significant event, trend, or development and tie it into the broader history of sports and entertainment. Then, consider the implications of the overall history for contemporary marketing.
Step 3: Today
Using presentation software, create three slides that discuss the contemporary or very recent history-making event, team, figure, technology, or idea to market. My three slides should include:
At least TWO inspiring or informative images
One or two sentences explaining the idea I want to market for this course
One or two sentences explaining why I want to market this idea
At least one sentence explaining why this idea is a history-making one
Step 4: Yesterday
I have to show how my new idea connects with things seen in modern sports/entertainment, create three slides discussing a more historical event, figure, etc.. related to the idea I want to market. Again, the slides should include:
At least ONE informative image
An explanation of what this second thing is, and why it’s historically important
One or two sentences clearly linking the historical event/figure to my more modern event/idea through comparison or contrast
Step 5: Tomorrow
Create at least two slides covering challenges or opportunities when it comes to marketing the modern entity. This could include things like:
Cultural/demographic changes
Technological changes
Step 6: What to Submit
My submission for this Activity is a slideshow presentation with at least eight slides covering the required topics.

Answer 1

Sure! Let's choose a contemporary event in the sports and entertainment markets and then follow your steps to create the slide contents.

Step 1: Selecting a Modern Event

Event to Market: The emergence of Esports (Competitive Video Gaming) as a significant cultural phenomenon and business opportunity.

Step 2: A Place in Modern History

Esports has roots that can be traced back to the early 1970s, when the first video game competitions were organized, such as the Space Invaders Championship in 1980. However, the modern esports scene began to surge in the early 2000s with games like "StarCraft" and "Counter-Strike". Fast forward to today, esports is a billion-dollar industry, with professional leagues, sponsorships, and streaming platforms.

Comparison:

Historically, traditional sports were marketed through physical match attendance, merchandise, and broadcasting on television. Today, esports are marketed primarily through online platforms, streaming services, and social media channels. While traditional sports rely on established leagues and in-person events, esports has pioneered digital engagement strategies, including live online tournaments and influencer marketing.

Step 3: Today

Slide 1: Esports as a Marketing Opportunity

• Image: A screenshot from a popular esports tournament (e.g., League of Legends Championship)
• Text: "Promoting esports as a dynamic platform for engagement, sponsorship, and community building."
• Text: "I want to market esports due to its rapid growth and unique ability to engage younger audiences."
• Text: "Esports represents a groundbreaking shift in entertainment, attracting millions of viewers and participants worldwide."

Slide 2: The Global Reach of Esports

• Image: Infographic showing statistics of esports viewership
• Text: "The global esports audience is estimated to reach over 500 million by 2024, making it one of the fastest-growing entertainment sectors."
• Text: "With increased engagement on streaming platforms like Twitch and YouTube Gaming, esports represents a new frontier for brands."
• Text: "This growth reflects a fundamental change in consumption of entertainment, marking a significant milestone in how audiences interact with content."

Step 4: Yesterday

Slide 3: Historical Connection to Traditional Sports

• Image: An image of a classic sporting event, like the Super Bowl or World Series.
• Text: "The Super Bowl, representing traditional sports marketing, has long been a prime example of brand engagement through advertising and massive viewership."
• Text: "As traditional sports rely on physical attendance and television broadcasting, esports utilizes digital engagement and global connectivity."

Slide 4: Comparison with Sports Marketing

• Text: "Both traditional sports and esports build loyal fan bases, but while traditional marketing relies on local stadiums, esports is accessible to anyone with internet access, showcasing a shift in global consumption."
• Text: "The traditional sports marketing model faces challenges from esports, as today’s audience shifts towards digital engagement over physical attendance."

Step 5: Tomorrow

Slide 5: Challenges in Marketing Esports

• Image: A split image showing diverse esports events and traditional sports events
• Text: "Challenges include category confusion among brands unfamiliar with esports, and combating stereotypes that view gaming as a solo activity rather than a community experience."

Slide 6: Opportunities for Esports Marketing

• Text: "Opportunities exist in marketing collaborations with influencers, gamifying brand engagement, and utilizing data analytics for targeted advertising."
• Image: Infographic on the growth of esports sponsorships and brand partnerships

Step 6: Submission

Make sure to compile these slides, format them in a presentation software like PowerPoint or Google Slides, and adjust any images as needed for clarity and to fit the layout.

This structure provides a comprehensive understanding of your topic, connects historical and modern elements, and outlines marketing opportunities and challenges in the esports landscape. Good luck with your presentation!