Question
A market research firm wants to study consumer preferences for a new brand of breakfast cereal.
Determine which of the following study designs would allow the researchers to generalize the results to the broader population of interest. Select the two correct answers.
(1 point)
Responses
conducting taste tests with employees of the cereal company
conducting taste tests with employees of the cereal company
surveying randomly selected households in the target market area, including questions about demographics, breakfast habits, and preferences for cereal flavors and ingredients
surveying randomly selected households in the target market area, including questions about demographics, breakfast habits, and preferences for cereal flavors and ingredients
offering free samples of the cereal at a high-end grocery store and surveying customers who try it
offering free samples of the cereal at a high-end grocery store and surveying customers who try it
partnering with a national grocery store chain to analyze sales data for the new cereal across different regions and demographics
Determine which of the following study designs would allow the researchers to generalize the results to the broader population of interest. Select the two correct answers.
(1 point)
Responses
conducting taste tests with employees of the cereal company
conducting taste tests with employees of the cereal company
surveying randomly selected households in the target market area, including questions about demographics, breakfast habits, and preferences for cereal flavors and ingredients
surveying randomly selected households in the target market area, including questions about demographics, breakfast habits, and preferences for cereal flavors and ingredients
offering free samples of the cereal at a high-end grocery store and surveying customers who try it
offering free samples of the cereal at a high-end grocery store and surveying customers who try it
partnering with a national grocery store chain to analyze sales data for the new cereal across different regions and demographics
Answers
GPT-4o mini
To generalize the results to the broader population of interest, the following two study designs would be appropriate:
1. **Surveying randomly selected households in the target market area, including questions about demographics, breakfast habits, and preferences for cereal flavors and ingredients.** - This approach ensures a representative sample of the target market, allowing for generalization to the broader population.
2. **Partnering with a national grocery store chain to analyze sales data for the new cereal across different regions and demographics.** - This method utilizes actual sales data across various demographics and regions, which can provide insights into consumer preferences and behaviors that can be generalized.
The other two options (conducting taste tests with employees of the cereal company and offering free samples at a high-end grocery store) are limited in their ability to generalize results to the broader population because they do not necessarily represent the typical consumer of the cereal.
1. **Surveying randomly selected households in the target market area, including questions about demographics, breakfast habits, and preferences for cereal flavors and ingredients.** - This approach ensures a representative sample of the target market, allowing for generalization to the broader population.
2. **Partnering with a national grocery store chain to analyze sales data for the new cereal across different regions and demographics.** - This method utilizes actual sales data across various demographics and regions, which can provide insights into consumer preferences and behaviors that can be generalized.
The other two options (conducting taste tests with employees of the cereal company and offering free samples at a high-end grocery store) are limited in their ability to generalize results to the broader population because they do not necessarily represent the typical consumer of the cereal.