According to Larsson & Bowen (1989), a sequential standardised service is one where services are delivered in a specific sequence, often with a high level of standardization.
Out of the options provided:
- A. Laundromat - Typically involves a sequence of washing, drying, and folding clothes, but customers usually operate the machines themselves.
- B. Car repair - Involves various sequential and potentially customized steps based on the specific issues with each car.
- C. Personal training - Is highly individualized and not standardized.
- D. Banking - Often involves a sequence (e.g., account opening, transaction processing) and can be standardized in terms of processes and customer interactions.
Given this analysis, D. Banking is the best example of a sequential standardized service among the choices provided.