The strategy employed by the Milligan Shoe Company relates more closely to B. scarcity. By limiting the production to only 2,500 pairs instead of their usual 25,000, they create a sense of exclusivity and scarcity around the shoes. This approach, combined with endorsements from popular superstars, can generate more demand and make the product more desirable to consumers. While they may aim to create a superior product, the key factor in their strategy in this scenario is the intentional reduction in supply, which drives up perceived value and demand.
last year, the "Milligan shoe company" had lackluster sales. instead of making cheaper shoes, they decide to pay superstars sam gault and his friend to wear the shoes to their concerts and events. they know this will make people want the shoes, but instead of making their usual 25,000 pairs of this color, the only make 2,500 of this color. They then sell them for 5 times of the normal pairs. this works because they created a: A. superior product. B. scarcity
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