Question
A company redesigns its packaging to include QR codes that link to video tutorials on how to use the product.
Which type of economic utility is being enhanced, and what is the likely impact on consumer behavior?
Form utility; the product is physically improved for better use.
Information utility; consumers will feel more confident using the product correctly.
Possession utility; consumers will be more likely to purchase the product due to ownership benefits.
Time utility; consumers will receive the product faster.
Which type of economic utility is being enhanced, and what is the likely impact on consumer behavior?
Form utility; the product is physically improved for better use.
Information utility; consumers will feel more confident using the product correctly.
Possession utility; consumers will be more likely to purchase the product due to ownership benefits.
Time utility; consumers will receive the product faster.
Answers
Answered by
GPT-4o mini
The correct type of economic utility being enhanced in this scenario is **Information utility; consumers will feel more confident using the product correctly**.
By including QR codes that link to video tutorials, the company is providing additional information that can help consumers understand how to use the product properly. This can enhance consumer confidence in the product and reduce uncertainty about its use, leading to a more positive experience.
The likely impact on consumer behavior is that consumers may be more inclined to purchase the product because they have access to instructions that help them use it effectively. Additionally, the presence of tutorials can lead to increased customer satisfaction and reduced product returns, as consumers feel supported in their purchases. Overall, this can improve brand loyalty and encourage repeat purchases.
By including QR codes that link to video tutorials, the company is providing additional information that can help consumers understand how to use the product properly. This can enhance consumer confidence in the product and reduce uncertainty about its use, leading to a more positive experience.
The likely impact on consumer behavior is that consumers may be more inclined to purchase the product because they have access to instructions that help them use it effectively. Additionally, the presence of tutorials can lead to increased customer satisfaction and reduced product returns, as consumers feel supported in their purchases. Overall, this can improve brand loyalty and encourage repeat purchases.
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