What is a continuous process in which people throughout the organisation use their knowledge and experience, and relationships with stakeholders, to identify opportunities in order to create, capture, strengthen, and sustain competitive advantage as a means of delivering value to customers?

Question

A.
Organising

B.
Planning

C.
Controlling

D.
Leading

1 points

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Answer 1

The continuous process described in your question aligns most closely with B. Planning. Planning involves using knowledge, experience, and relationships to identify opportunities and develop strategies for creating and sustaining competitive advantage, all with the aim of delivering value to customers.