It sounds like you have some thoughtful insights about Ulta Beauty's current management and customer service approach. Your observation of a free-rein style could indeed lead to a lack of structure, especially in a retail environment where customer engagement is key. Adopting a more democratic leadership style, as you suggest, could empower employees while fostering accountability and professionalism.
Encouraging your team to actively assist customers and guide them through product selections could significantly enhance the shopping experience, especially given the overwhelming variety of options. Training employees to be proactive in their interactions rather than passive can lead to better customer satisfaction and potentially increased sales.
Implementing regular team meetings to discuss sales goals and customer feedback, as well as creating a culture of support and collaboration, could help shift the current dynamic and lead to a more effective team. Overall, your vision for a more engaged and professional approach could truly benefit both employees and customers alike!