To apply the MAXIMAX method, we will identify the maximum payoff for each decision alternative and then choose the alternative with the highest maximum payoff.
Payoffs:
-
Sell Company:
- Success: 200
- Moderate Success: 200
- Failure: 180
- Max Payoff: 200
-
Form Joint Venture:
- Success: 300
- Moderate Success: 291
- Failure: -100
- Max Payoff: 300
-
Sell Software on Own:
- Success: 515
- Moderate Success: 333
- Failure: -220
- Max Payoff: 515
Now, we will compare the maximum payoffs:
- Sell Company: 200
- Form Joint Venture: 300
- Sell Software on Own: 515
The highest maximum payoff is from Sell Software on Own (515).
Therefore, using the MAXIMAX method, the decision alternative to choose is:
Sell Software on Own.