To find the sales when $3,918.00 is spent on advertising, we'll first convert the advertising expenditure into the appropriate units. Advertising \(X\) is measured in units of $100.
-
Convert the advertising expenditure into the appropriate unit: \[ X = \frac{3918.00}{100} = 39.18 \]
-
Now we can substitute \(X\) into the equation to find \(Y\): \[ Y = 10,404 - 1.2X \] \[ Y = 10,404 - 1.2(39.18) \]
-
Calculate \(1.2 \times 39.18\): \[ 1.2 \times 39.18 = 47.016 \]
-
Substitute this value back into the equation for \(Y\): \[ Y = 10,404 - 47.016 \] \[ Y = 10,356.984 \]
-
Since \(Y\) is in units of $1,000, we interpret this value: \[ \text{Sales} = 10,356.984 \times 1000 = $10,356,984.00 \]
Therefore, when $3,918.00 is spent on advertising, the sales are approximately $10,357,000 (rounded to the nearest dollar).