The type of advertising persuasion being used in this scenario is testimonial. In testimonial advertising, a celebrity or well-known figure endorses a product or service, sharing their personal experience or opinion to influence potential customers. In this case, the famous country singer is promoting the farm-supply store, which fits the definition of a testimonial.
Read the description.
A famous country singer appears in commercials for a farm-supply store.
What type of advertising persuasion is being used?
testimonial
identity advertising
bandwagon appeal
1 answer