Mara wants to make sure her advertising efforts reach her ideal customers, who are parents in their late 20s and early 30s. What type of advertising is likely best for her?

Question

direct mail campaigns

social media advertising

television or radio ads

word-of-mouth advertising

Answer 1

For targeting parents in their late 20s and early 30s, social media advertising is likely the best option for Mara. This demographic is highly active on social media platforms such as Facebook, Instagram, and TikTok, making it an effective way to reach her ideal customers. Social media allows for targeted advertising, enabling Mara to tailor her campaigns to the specific interests and behaviors of her audience.

While other options like direct mail can also be effective, they may not engage this demographic as efficiently as social media, which offers instant interaction and engagement.