In television commercials, the persuasive technique you are most likely to find is glittering generalities. This technique involves using vague, lofty terms and emotional language that sound good but lack specific meaning, aiming to create a positive impression of a product or brand. Examples include words like "amazing," "revolutionary," or "best," which evoke positive feelings without providing concrete information.
What type of persuasive technique are you most likely to find used in a television commercial?
controversial opinions
glittering generalities
informed perspectives
balanced viewpoints
1 answer