Many today do not serve Jehovah because they have not yet come to know about his appealing qualities and they are unaware of all that he has done for them. That was true of those whom the apostle Paul preached to in Athens.​—Acts 17:19, 20, 30, 34.Paul explained to his listeners that the true God “gives to all people life and breath and all things.” He added: “By him we have life and move and exist.” God is the Creator, who “made out of one man every nation of men,” so he has the right to our worship.​—Acts 17:25, 26, 28.

Why do many today not serve Jehovah, but why does he deserve our worship
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Many people today do not serve Jehovah because they are unaware of His qualities and the blessings He provides. However, He deserves our worship because He is the Creator, giving us life and everything we have. As the one who made all humanity, He has the rightful claim to our devotion.