Question 4

You are a graphic designer working on a project that involves creating digital illustrations for an online magazine. Why is it important to optimise file sizes for images on a website?


To increase the visual complexity of the website


To reduce loading times and improve user experience


To improve search engine ranking of the website.


To enhance user engagement with the website.

1 answer

It is important to optimize file sizes for images on a website primarily to reduce loading times and improve user experience. Large image files can slow down a website, leading to longer load times, which can frustrate users and increase bounce rates. By optimizing images, you ensure that the website loads faster, providing a smoother and more enjoyable experience for visitors. While optimized images can also contribute to improved search engine ranking and user engagement, the primary focus is on enhancing performance and usability.