Naledi's management of the software bug crisis reflects principles of ethical corporate communication primarily by ensuring transparency and accountability. Ethical communication involves being open about issues, recognizing mistakes, and addressing them in a way that builds trust with stakeholders.
While structured communication channels, prioritizing company profits, and focusing on legal obligations are all important aspects of corporate communication, the core ethical principle in crisis management is often centered around transparency and accountability to foster trust and credibility with the public and stakeholders.