Question 13

What is the value of content marketing?


It is only a marketing strategy.


It is only a business strategy.


It is neither a marketing nor a business strategy.


It is both a marketing and a business strategy.

1 answer

The value of content marketing lies in the fact that it is both a marketing and a business strategy. Content marketing not only helps in promoting products or services (marketing) but also plays a crucial role in building brand authority, customer relationships, and overall business growth.