An appeal to pathos is a rhetorical strategy used to evoke an emotional response from the audience. This technique can be powerful in persuasive writing and speaking, as it helps to connect the audience's feelings to the message being conveyed. Here’s an example of how you might use pathos in a persuasive statement:
Imagine a small, abandoned puppy, shivering in the cold rain, his big, soulful eyes glistening with fear and longing. Each day he watches as people pass by, unaware of his desperate need for love and security. This innocent creature, vulnerable and alone, represents countless animals suffering in silence, their hearts yearning for a warm touch or a gentle voice. It is within our power to change this heartbreaking reality. By adopting just one pet, we can bring joy into our lives and save a life that knows only despair. Let us not turn our backs on those who cannot speak for themselves; together, we can give them the love they deserve.
In this appeal, the vivid imagery of the puppy's suffering is designed to elicit feelings of compassion and urgency, encouraging the audience to take action.