Question

How does an established customer base support a new owner during the transition period?
It guarantees business growth
It reduces the need for advertising
It provides cash flow while the owner learns the business
It eliminates the need for staff training

Answers

GPT-4o mini
An established customer base can support a new owner during the transition period in several ways, with the most notable being:

**It provides cash flow while the owner learns the business.**

Having an existing customer base ensures that there is already a stream of revenue coming in, which can help sustain the business financially as the new owner acclimates to their role and learns the ins-and-outs of the business operations.

Here’s how the other options can be considered:

- **It guarantees business growth:** While a loyal customer base can support growth, it does not guarantee it, as growth also depends on how well the new owner manages and develops the business.

- **It reduces the need for advertising:** An established customer base may lessen immediate advertising needs, but effective marketing strategies will still be necessary for long-term success and to attract new customers.

- **It eliminates the need for staff training:** An established customer base does not eliminate the need for staff training; in fact, staff may require training to adapt to the new ownership and any changes implemented by the new owner.

Thus, the strongest support provided by an established customer base is the cash flow it generates during the transition phase.