To evaluate the expression \( 1^3 \times 4 \times 4 \), we first calculate \( 1^3 \):
\[ 1^3 = 1 \]
Now substitute this back into the expression:
\[ 1 \times 4 \times 4 \]
Next, we perform the multiplication:
\[ 1 \times 4 = 4 \]
Then, multiply that result by 4:
\[ 4 \times 4 = 16 \]
Therefore, the value of the expression \( 1^3 \times 4 \times 4 \) is
\[ \boxed{16} \]