Question

Rob’s Cheese Factory makes a fantastic cheese that’s available in many local grocery stores at a competitive value. However, the customers don’t recognize his brand. Which of the 4 P’s is Rob missing?
Responses

Promotion
Promotion

Price
Price

Place
Place

Product

Answer 1

Rob is missing **Promotion**. Since customers don't recognize his brand, this indicates that he needs to focus on promoting it effectively to raise awareness and attract potential buyers.