Question

What pricing strategy is selling at a price that is not profitable but often sold to attract new customers?
Responses

Odd/Even Pricing
Odd/Even Pricing

Loss Leaders
Loss Leaders

Penetrating Pricing
Penetrating Pricing

Prestige Pricing

Answer 1

The pricing strategy that involves selling at a price that is not profitable in order to attract new customers is known as **Loss Leaders**. This strategy aims to bring customers into a store or onto a platform by offering certain items at a loss, with the hope that they will purchase additional, more profitable items.