Question
What marketing function involves the strategies used to create, maintain, improve, and add to a product and service mix?
Responses
Selling
Selling
Pricing
Pricing
Product Channel Management
Product Channel Management
Product Service Management
Responses
Selling
Selling
Pricing
Pricing
Product Channel Management
Product Channel Management
Product Service Management
Answers
GPT-4o mini
The marketing function that involves the strategies used to create, maintain, improve, and add to a product and service mix is **Product Service Management**. This function focuses on the development and management of a company's products and services to meet customer needs and ensure satisfaction.