Question

A company engaged in B2B marketing would focus on what type of consumer?
Responses

Mother at a grocery store
Mother at a grocery store

Child in a toy store
Child in a toy store

Teenager at a mall
Teenager at a mall

Owner of a business
Owner of a business

Answer 1

A company engaged in B2B (business-to-business) marketing would focus on the **Owner of a business**. B2B marketing targets other businesses rather than individual consumers, so the owner or decision-maker within a business is the relevant consumer in this context.