Question

Question 1 of 16

Complete the sentence below.

All good businesses start for the purpose of improving upon an existing solution or to __________________.
Select an answer from the options below.

A

make money
B

grow larger
C

solve a problem
D

sustain its operations
Question 2 of 16

Define a target market.
Select an answer from the options below.

A

the specific group of customers who are most likely to buy a product or service.
B

getting the right products, to the right people, at the right price, in the right place, and at the right time.
C

individualized attention provided and available to customers throughout their lifespan as customers.
D

the group of customers that are part of a marketing research group
Question 3 of 16

Which of the following is an element of the marketing function called market planning?
Select an answer from the options below.

A

researching
B

updating
C

branding
D

strategizing
Question 4 of 16

What is a “bottleneck”?
Select an answer from the options below.

A

a point of congestion.
B

a marketing function.
C

a type of shipping.
D

a management strategy.
Question 5 of 16

Which marketing function relates to letting customers know that a product or service exists, and the results they should expect from using it?
Select an answer from the options below.

A

customer service
B

pricing
C

market planning
D

promotion
Question 6 of 16

What is the purpose of a CRM (customer relationship management system)?
Select an answer from the options below.

A

to ensure customer satisfaction with a product or service.
B

to address problems with a product or service.
C

to persuade customers to make a purchase.
D

to manage customer interactions and communications.
Question 7 of 16

Which of the following is an element of marketing-information management?
Select an answer from the options below.

A

researching relevant trends
B

establishing a budget.
C

updating a product.
D

getting the word out.

Answer 1

Here are the answers to your questions:

**Question 1:**
All good businesses start for the purpose of improving upon an existing solution or to **C. solve a problem**.

**Question 2:**
Define a target market.
The answer is **A. the specific group of customers who are most likely to buy a product or service.**

**Question 3:**
Which of the following is an element of the marketing function called market planning?
The answer is **D. strategizing**.

**Question 4:**
What is a “bottleneck”?
The answer is **A. a point of congestion.**

**Question 5:**
Which marketing function relates to letting customers know that a product or service exists, and the results they should expect from using it?
The answer is **D. promotion**.

**Question 6:**
What is the purpose of a CRM (customer relationship management system)?
The answer is **D. to manage customer interactions and communications.**

**Question 7:**
Which of the following is an element of marketing-information management?
The answer is **A. researching relevant trends**.