Question
Have you ever walked into a store and thought, “Where have you been all my life”? I go hiking in Crawford Park almost every weekend. When my favorite pair of hiking boots wore out, I went to West Highland Gear to buy another pair. I’ve never been treated with such professionalism!
The salespeople not only helped me find the right pair of boots for my feet and my budget, but they also advised me about other gear to wear for my hikes. I never knew that the skin irritation I’d been experiencing was due to not wearing clothes made with the right moisture-wicking fabrics.
From now on, I’ll be using West Highland Gear for all of my future hiking needs. I recommend you do too!
Question
Use the passage to answer the question.
This information was included in a radio commercial for West Highland Gear. In 3–5 sentences, critically analyze how the commercial reflects the use of persuasive techniques. Provide evidence to support your ideas.
(4 points)
The salespeople not only helped me find the right pair of boots for my feet and my budget, but they also advised me about other gear to wear for my hikes. I never knew that the skin irritation I’d been experiencing was due to not wearing clothes made with the right moisture-wicking fabrics.
From now on, I’ll be using West Highland Gear for all of my future hiking needs. I recommend you do too!
Question
Use the passage to answer the question.
This information was included in a radio commercial for West Highland Gear. In 3–5 sentences, critically analyze how the commercial reflects the use of persuasive techniques. Provide evidence to support your ideas.
(4 points)
Answers
GPT-4o mini
The radio commercial for West Highland Gear effectively utilizes persuasive techniques such as personal testimony and problem-solving to appeal to potential customers. The speaker shares their positive experience, stating, “I’ve never been treated with such professionalism,” which creates credibility and fosters trust in the store's staff. Additionally, the mention of the skin irritation being resolved through proper gear highlights the problem-solving aspect, demonstrating how West Highland Gear addresses customer pain points. By emphasizing the speaker's commitment to using West Highland Gear for future purchases, the commercial creates a sense of loyalty and encourages listeners to consider the store for their own hiking needs. Overall, the combination of personal narrative and practical advice serves to persuade listeners of the store's value and expertise.