Question

What is a critical first step in building a cohesive multi-platform digital campaign?


Deciding on a launch date.


Creating the first piece of content to show your client.


Create a theme for the campaign.


Aligning the campaign’s look and feel to the brand.

Answer 1

A critical first step in building a cohesive multi-platform digital campaign is **creating a theme for the campaign**. The campaign theme serves as the foundation that guides all content creation, messaging, and design across various platforms, ensuring consistency and coherence throughout the campaign. Once the theme is established, other elements like the campaign's look and feel, content creation, and launch dates can be developed in alignment with it.