To increase kinetic energy, a football player can focus on increasing their mass. Kinetic energy (KE) is given by the formula:
\[ KE = \frac{1}{2} mv^2 \]
where \( m \) is mass and \( v \) is speed. If the speed has already been increased, increasing the mass (option C) will also lead to a higher kinetic energy.
Therefore, the correct choice is C) increase mass.