Lisa's digital footprint can be described as both active and passive footprint.
An active digital footprint refers to the data that a user intentionally shares online, such as making purchases, writing reviews, and interacting with online platforms. Since Lisa engages in these activities, she is creating an active digital footprint.
A passive digital footprint, on the other hand, consists of data collected without the user’s direct input, such as tracking cookies that collect browsing habits and preferences without explicit actions taken to contribute that data.
Since Lisa both actively engages with e-commerce websites and allows cookies to personalize her experience, she has both types of digital footprints.