President Gerald Ford's WHIP Inflation Now (WIN) campaign, launched in October 1974, was an effort to combat rising inflation in the United States, which was a significant issue during his presidency. The initiative included a series of proposals aimed at reducing inflation through voluntary measures from the public and businesses rather than implementing strict government controls. Ford called on Americans to contribute to this effort by reducing their spending, conserving energy, and resisting wage increases.
The campaign featured the distribution of buttons and slogans urging citizens to "whip inflation now." However, the campaign received mixed responses and criticism for being too reliant on voluntary actions without strong government intervention. Ultimately, despite the campaign's intent, inflation continued to rise, contributing to a challenging economic environment during Ford's presidency.