Question

Why is the opening line of the passage considered "sensational"?

(1 point)
Responses

It relies on technical and scientific terminology.
It relies on technical and scientific terminology.

It uses shocking language and punctuation to grab the audience's attention.
It uses shocking language and punctuation to grab the audience's attention.

It highlights a problem facing many readers.
It highlights a problem facing many readers.

It downplays the importance of punctuation.
It downplays the importance of punctuation.
Question 15
15. Why should a company incorporate colloquial language in its advertising? (1 point)
Responses

To convey a professional tone.
To convey a professional tone.

To seem more authoritative.
To seem more authoritative.

To appeal to a specific audience.
To appeal to a specific audience.

To appeal to the intellect.

Answer 1

For the first question about the sensational nature of the opening line, the most appropriate response is:

**It uses shocking language and punctuation to grab the audience's attention.**

For the second question about why a company should incorporate colloquial language in its advertising, the best response is:

**To appeal to a specific audience.**