Question

This is when most potential customers for a product already have something that satisfies that need or want.

Question 9 options:

rapid growth


the product life cycle


market saturation


bringing a product to market

Answer 1

The correct answer is **market saturation**. This term refers to a situation where most potential customers already have a product or service that satisfies their needs or wants, leading to a limited growth potential for new entrants in the market.