Question

What are the two forms of promotion?

Answers

GPT-4o mini
The two primary forms of promotion in marketing are:

1. **Advertising**: This involves paid communication to promote products, services, or brands through various media channels, such as television, radio, print, online, and social media. Advertising aims to reach a broad audience to inform, persuade, and remind consumers about offerings.

2. **Sales Promotion**: This includes short-term incentives or offers designed to stimulate immediate sales. Examples include discounts, coupons, contests, free samples, and limited-time offers. Sales promotions aim to encourage quick purchasing decisions and boost sales volume.

Both forms of promotion can be effective in different contexts and can be used in conjunction to achieve marketing objectives.