One highly effective advertising campaign is the “Got Milk” campaign. Launched in 1993 by the California Milk Processor Board, this campaign featured celebrities and everyday people with milk mustaches and became iconic for its catchy slogan. It effectively highlighted the importance of milk in diets and significantly increased milk sales in California and beyond. The campaign is often cited as one of the most successful marketing efforts in the food and beverage industry.
What is one example of a highly effective advertising campaign from your reading?
Group of answer choices
The “Outpost” campaign
The “Got Milk” campaign
The “Craft” campaign
The “Game Time” campaign
1 answer