Who is responsible for coming up with a clever way to communicate a client’s message in an ad campaign?

Question

Group of answer choices

Broadcaster

Marketing Team

Publisher

Graphic Designer

Answer 1

The responsibility for coming up with a clever way to communicate a client’s message in an ad campaign typically falls to the Marketing Team. While graphic designers might focus on the visual aspects, and broadcasters and publishers handle the distribution, the marketing team is usually tasked with crafting the overall messaging and strategy for the campaign.