Who is responsible for deciding what message the ad is meant to send?

Question

Group of answer choices

Client

Graphic Designer

Publishers

Marketing Team

Answer 1

The responsibility for deciding what message the ad is meant to send typically falls to the Marketing Team. They are usually in charge of developing the overall strategy, messaging, and objectives for the advertising campaign. The client provides input and direction, while graphic designers and publishers may execute the vision but are not primarily responsible for determining the core message.