You won’t believe how easy it is for burglars to break into your home!!!

Question

If you don’t have a security system for your house, then you, your family, and all of your valuable possessions are at risk. Home invasions affect 12% of Americans each year—don’t be one of them! If your things go missing, dealing with insurance companies is a hassle and they may not even reimburse you. And if anything were to happen to you or your family during a home invasion, there’s no reimbursement in the world that could make up for your suffering.

With a SafeHouse™ security system, burglars, kidnappers, and home invaders will be scared off by a loud sound and the police will be summoned to your house immediately. There’s no such thing as a false alarm—unless you go with a low-quality brand of security system.

Use the passage to answer the question.

How does the passage make the audience more receptive to the advertising featured in the final paragraph? Select TWO answers.

(2 points)
Responses

by using emotionally charged language
by using emotionally charged language

by addressing the reader indirectly
by addressing the reader indirectly

by using reliable statistics
by using reliable statistics

by playing on people's fears
by playing on people's fears

by promoting competitor products

Answer 1

The passage makes the audience more receptive to the advertising featured in the final paragraph by:

1. by using emotionally charged language - The passage describes the potential consequences of a home invasion in a way that evokes strong emotions, such as fear and concern for safety.

2. by playing on people's fears - It highlights the risks of burglary and home invasions, tapping into the reader's fears for their family's safety and the loss of valuable possessions, which makes them more likely to consider purchasing the security system being advertised.