The connotation of a word refers to the meanings and associations that are implied or suggested by the word, beyond its literal definition. This includes the emotional or cultural nuances that people may associate with the word. For example, the word "home" has a literal meaning (a place where one lives), but its connotations might include warmth, safety, love, and comfort. The connotation can vary based on context and individual experiences.
To summarize, the connotation encompasses the meanings that are not obvious or explicitly stated, and it can greatly influence how a word is perceived in different contexts.