Question
Kerry runs the digital component of a large city newspaper. What is one of Kerry’s biggest challenges in getting people to pay for a digital subscription?
People are not used to paying for subscriptions.
Kerry’s marketing efforts are very elementary.
Kerry wants to charge twice what the paper charges for a print subscription.
People are used to getting information on the internet for free.
People are not used to paying for subscriptions.
Kerry’s marketing efforts are very elementary.
Kerry wants to charge twice what the paper charges for a print subscription.
People are used to getting information on the internet for free.
Answers
GPT-4o mini
One of Kerry’s biggest challenges in getting people to pay for a digital subscription is that people are used to getting information on the internet for free. This mindset makes it difficult for readers to see the value in paying for a digital subscription when there is an abundance of free content available online.