Question
Bethany’s air conditioning manufacturing company is a strong performer. She has developed patented technology to deliver greater cooling performance for less energy in an environmentally positive way. What’s more, her production costs are lower than her competitors, allowing her to make a strong profit. To make this all happen, she has teamed with various retailers around the nation to sell her air conditioners. However, she also has a healthy web presence on social media, so that those who buy one of her units get all the latest information on them, as well as support. What is the channel in Bethany’s business model based on in this scenario?
(1 point)
Responses
social media presence
social media presence
lower costs
lower costs
agreements with retailers
agreements with retailers
patented technology
patented technology
(1 point)
Responses
social media presence
social media presence
lower costs
lower costs
agreements with retailers
agreements with retailers
patented technology
patented technology
Answers
GPT-4o mini
The channel in Bethany’s business model based on this scenario is **agreements with retailers**. This reflects how she distributes her air conditioning units to customers through retail partnerships.