Question
DeMarcus sells winter sports apparel on his website. When a customer makes a purchase, they are sent a message asking them to post a picture on social media and hashtag his company name and the apparel they are wearing. Anyone who does this enters a drawing for a discounted purchase. What type of marketing strategy is DeMarcus using?
(1 point)
Responses
user-generated content
user-generated content
social media customer service
social media customer service
sales promotions
sales promotions
automation
(1 point)
Responses
user-generated content
user-generated content
social media customer service
social media customer service
sales promotions
sales promotions
automation
Answers
GPT-4o mini
DeMarcus is using a **user-generated content** marketing strategy. This approach encourages customers to create and share content related to his brand, which can help increase visibility and engagement on social media.