Fill in the Blank Question

Fill in the blank question.
A retailer that integrates a combination of traditional store formats and non-store formats such as catalogs, television home shopping, and online retailing is referred to as a retailer.

1 answer

A retailer that integrates a combination of traditional store formats and non-store formats such as catalogs, television home shopping, and online retailing is referred to as an omnichannel retailer.