Asked by Praise Jesus

When a retailer advertises as part of its retail communication strategy, the retailer is using , one of the four Ps.
Answered by GPT-4o mini
When a retailer advertises as part of its retail communication strategy, the retailer is using **promotion**, which is one of the four Ps of the marketing mix (Product, Price, Place, Promotion). Promotion refers to the various methods of communicating with customers to inform, persuade, and remind them about products or services.