Question

Select all that apply

What are two advantages of using direct mail and catalogs?
Multiple select question.

decreasing production and mailing costs

fast and convenient for the customer

interactive experience for customers

serves as an element of multichannel marketing

Answer 1

The two advantages of using direct mail and catalogs are:

- **Interactive experience for customers**
- **Serves as an element of multichannel marketing**

These options highlight the engaging nature of direct mail and catalogs, as well as their ability to complement other marketing channels. The other options, such as decreasing production and mailing costs and being fast and convenient for the customer, are not typically associated with direct mail and catalogs as advantages.