Question

To increase brand visibility and reinforce its message, Blue Ribbon Ltd combines television commercials, social media ads, and influencer partnerships in a coordinated effort. This is an example of:

A.
Competitive positioning


B.
Direct marketing

C.
Market penetration


D.
Integrated brand promotion

Answer 1

D. Integrated brand promotion

This option refers to the strategy of using multiple channels and tactics in a coordinated way to enhance brand visibility and convey a consistent message.